BMW Comics: Fallon, Minneapolis, and Dark Horse Comics.(Work)(BMW of North America L.L.C.)(Brief Article)

Advertising Age, April, 2005

Banking on the success of its groundbreaking online film series "The Hire "(2001), BMW of North America joins forces with Dark Horse Comics to produce a series of six comic books. Each features a specific BMW car and follows the adventures of the Clive Owen/driver character on BMWFilms.com. The comics are written and illustrated by the stars of the comic book world. Fallon, a key player in the online films, oversaw the comic book project as well. Two comics have been produced so far. The third book, "Hijacked,'' will make its debut this spring. The big photo, left, is a sneak peek at the cover artwork.

"The Hire: Scandal'' (August '04). Writer: Matt Wagner. Illustrators: Matt Wagner, Francisco Ruiz Velasco. "The Hire: Precious Cargo'' (February '05). Writer:...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.