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Industry: Email Alert RSS FeedArmy goes back to basics, relaunches $200 million review.(News)
Advertising Age, April, 2005 by Arndorfer, James B.; Sanders, Lisa
Byline: JAMES B. ARNDORFER and LISA SANDERS
The U.S. Army's review for its $200 million recruiting account officially has sunk into a quagmire.
The Army is relaunching its review "due to inconsistencies in the evaluation approach.'' That means it won't pick a shop until at least September-15 months after the mandated search started. New work for what is the government's biggest advertising contract likely won't break until early 2006, said an executive familiar with the Army.
It's a delay the Army can ill afford. The Army, which has missed recruiting goals for two straight months, needs to settle on an agency partner as the war in Iraq scares off potential enlistees and their parents.
"They've got so many problems that [they] don't...
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