Advertising Age

View more issues:

Articles in May, 2005 issue of Advertising Age

• You have to live with the upfront, so at least try to be smart about it.(Viewpoint)
  by Bloom, Jonah
• Editorial: No shame in KFC's real name.(Viewpoint)(Kentucky Fried Chicken)
• Guthy-Renker gives the infomercial street cred; High production values, big stars lure viewers, marketers to the form.(News)
  by ARNDORFER, JAMES B.
• In-store advertising model gains ground by getting up from the floor; Chain tests TV network; analysts say such tactics may turn off shoppers.(News)
  by Frazier, Mya
• Adages; Media agencies take it to the courts.(News)
  by Wheaton, Ken
• People.(News)
• Methodology.(Special Report: Agency Report)
• Wal-Mart lets everyday low prices rise a bit; Brands see benefits as retailer relents, focuses on same-store growth.(News)(Wal-Mart Stores Inc.)
  by Neff, Jack
• You thought cross-media ad deals were history? Think again: Open-minded marketers such as Whirlpool strive for breadth, reach.(Special Report: TV's Upfront)(Whirlpool Corp.)
  by Dobrow, Larry
• People & Players.(MediaWorks)( Advertising Club of New York )
• The Week; Ads fuel TW, News Corp. results.(Briefs)(Barry S. Sternlicht of Starwood Hotels and Resorts Inc. resigns, financial reports of The News Corporation Ltd. and Time Warner Inc.)
• Below key top tier, a real dogfight; Cable: Scripps expected to hold edge as execs see further gains at broadcast nets' expense.(Special Report: TV's Upfront)(Scripps Networks Inc.)
  by Klaassen, Abbey
• Night time the right time in snaring young eyeballs; Late-night: Loyal viewers easily found, but is marketer pricing getting out of line?(Special Report: TV's Upfront)
  by Dobrow, Larry
• Spotlight.(The World)(Foote Cone & Belding advertises for publisher Grande Reportagem )(Brief Article)
  by Newbery, Charles
• Subway lets local tastes guide new products; Franchisees lead as competitors centralize product development.(News)
  by Macarthur, Kate
• Editorial: Procurement helps everyone.(Viewpoint)(Editorial)
• The Buzz; Britney just needs to reflect.(MediaWorks)(Brief Article)
  by Kerwin, Ann Marie
• Work; Virgin Mobile: La Comunidad, Miami.(Multicultural)(Brief Article)
• Cable scatter selling out in second quarter; After dismal start, some nets seeing double-digit increases over upfront.(News)
  by Klaassen, Abbey
• My Upfront; How two anonymous upfront participants see the mating ritual: High anxiety, parties, deals and the day after (Guess who hooked up last night?).(News)
• TheKnot.com seeks to extend its engagements; With TheNest.com, registry site aims to stay involved with members even after the wedding.(Interactive )
• Coty, Estee Lauder see opportunity in hip-hop; Beauty follows fashion: Industry aligns itself with urban tastemakers.(News)
  by Thompson, Stephanie
• The Week; Wendy's embarks on 'square' strategy.(Briefs)(Wendy's International Inc.)
• For now, 'Newsweek' advertisers sit tight; Experts: Swift action on Quran scandal will help mag retain credibility.(News)
  by Creamer, Matthew
• ABC comes out strong, CBS comes out swinging; Fox ditches reality fare, and NBC gets drubbed during upfront week.(News)
  by Atkinson, Claire
• Jo Harlow; VP-North America marketing operations, mobile phones, Nokia.(Special Report: Women to Watch)
  by Cuneo, Alice Z.
• Sandra Alfaro; VP-director of account management, Vidal Partnership.(Special Report: Women to Watch)
  by Wentz, Laurel
• Julie Shumaker; National director of sales-video game advertising,Electronic Arts.(Special Report: Women to Watch)
  by Oser, Kris
• Suave and VO5 declare victory in value sector; P&G's 'Dailies,' Unilever's Salon Selectives lose out in two-year lather battle.(News)(advertising of Procter & Gamble Co. and Unilever Group)
  by Neff, Jack
• Ad-pull edicts elicit nary a whimper of protest; Editorial vets: Demands by BP, Morgan Stanley threaten pubs' integrity.(News)(British Petroleum Company PLC, publications)
  by Creamer, Matthew
• Garfield's AdReview; No lattes for Levi's: Brand wears the butch look well.(News)(Column)
  by Garfield, Bob
• Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(media industry rankings )(Brief Article)
• MTV inks cellphone content deal with China Mobile.(The World)(Brief Article)
• THE DEATH OF BEER; As more young drinkers choose spirits over suds, brewers pay the price, losing share in a nearly $50B market.(News)(Industry Overview)
  by Arndofer, James B.
• Spotlight.(The World)(Brief Article)
• Soup Nazi changes tune: Soup for you! But is John Bello's food play too late to capitalize on 'Seinfeld' character?(News)
  by Thompson, Stephanie
• Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(MediaWorks)
• Hyundai makes safety a primary selling point; Automaker will outfit all models with airbags and incorporate theme into corporate brand effort.(News)(Hyundai Corp.)
  by HALLIDAY, JEAN
• Work; Images of the week.
• Hispanic nets keep eye on the prize; Hispanic TV: Spanish-language networks build on popularity of their big awards shows.(Special Report: TV's Upfront)
  by Wentz, Laurel
• Distancing creative from media leads to incohesive marketing mess.(Viewpoint)
  by Crain, Rance
• Fox, CBS on top as upfront kicks off; Network TV: Viewer erosion eases; new crop of hits makes for optimism in negotiations.(Special Report: TV's Upfront)(Fox Broadcasting Co.)(CBS Broadcasting Inc.)
  by Atkinson, Claire
• Recipe for success: Pay attention to diet trends, but focus on taste.(People & Players)(Barilla America VP-Marketing Sergio Pereira )(Biography)
  by Thompson, Stephanie
• Beyond the pesky 'Wives,' what to look for in fall '05; PREDICTIONS: Dramas ('Soccer Moms'), stars (Graham, Davis) tasked to keep nets' mojo going.(Special Report: TV's Upfront)(Kristin Davis and Gina Torres team up in private investigation serial)
  by Bannan, Karen J.
• Oren Aviv; `The Incredibles': Marketing partners, `virtual press junket' score.(Entertainment Marketers of the Year)
  by Pendleton, Jennifer
• Garfield's AdReview; Maxwell House aims at coffee counter culture.(News)(Maxwell House Div.)(Column)
  by Garfield, Bob
• Lenovo retains Ogilvy in China for PC unit.(The World)(Brief Article)
• Frito-Lay defends its snack turf against all comers, salty or sweet; Focuses on four core brands with new ads, packaging revisions.(News)
  by Thompson, Stephanie
• P&G finds the boss demanding, busy, hard to reach; Jim Stengel, Kim Dedeker spend some time with a not-so-typical consumer.(News)
  by Neff, Jack
• An analyst content to ruffle feathers weighs in on upfront, media evolution.(Michael Gallant)
  by Atkinson, Claire
• Michael Benson & Marla Provencio; ABC's `Lost' and `Desperate Housewives': Consistent promotion efforts hammer the shows' edginess (and those messages in bottles also help) to `get people talking'.(Entertainment Marketers of the Year)
• GM signals new marketing era; $3.5B media shift to SMG about innovation as much as savings.(News)
  by Arndorfer, James B.; Halliday, Jean
• `King James' hits the Web for Powerade.(Interactive)(Brief Article)
  by MacArthur, Kate
• Beyond burgers: McD's tests CDs, photos, rings; But slim profit margins not likely to set off a trend.(News)
• Dentsu revenue rises 8.1%, but net slips 10.8%.(The World)(Dentsu Tec Inc.)(Brief Article)
  by Johnson, Bradley
• Adages; The super fantastic upfront edition!(News)
  by Wheaton, Ken
• Burnett, Madison Road lick each other's wounds; Only in Hollywood: Rivals become partners.(News)
  by Graser, Marc
• Hollywood studios look to harness big potential of another small screen; Sony PlayStation Portable becomes hot vehicle for movie promotion.(MediaWorks)
  by Stanley, T.L.
• Rohini Miglani; Associate director-advertising development for Southeast Asia, Australia and India, Procter & Gamble Co.(Special Report: Women to Watch)
  by Madden, Normandy
• Colleen Jay; VP-general manager, N. American homecareand global strategy, Procter & Gamble Co.(Special Report: Women to Watch)
  by Neff, Jack
• 'GMA' eyes ad pot as it closes in on 'Today'; ABC show looks like a bargain, but NBC still commands big bucks.(News)("Good Morning America'')(market share of American Broadcasting Companies Inc. and National Broadcasting Company Inc.)
  by Atkinson, Claire
• Editorial: Audiences first, then advertisers.(Viewpoint)(reports of British Petroleum Company PLC, General Motors Corp. and Morgan Stanley)(Editorial)
• Diane Oshin; Publisher, All You.(Special Report: Women to Watch)
  by Dobrow, Larry
• Cannes entries up 18% over last year.(Cannes Lions International Advertising Festival)(Brief Article)
  by Wentz, Laurel
• Creativity/AdCritic.com's Hot Spot; Liberty Mutual: Adam and Eve.(News)(Liberty Mutual Insurance Co. advertisings through Kirshenbaum Bond and Partners)(Brief Article)
• Ad Age/IAGAEs Top Spots; #1 M&MAEs.(News)
• Cable chieftains' effort to placate critics in Congress only fans flames; Lawmakers: Operators should offer packages of family friendly fare.(News)
• Cable, telecom battle for bundle supremacy.(News)
  by Cuneo, Alice Z.
• GM drops Lowe from $100M Vectra pitch.(The World)(General Motors Corp)(Brief Article)
  by Hall, Emma
• The next challenge: digital.(News)(Brief Article)
  by Wentz, Laurel
• Hearst, others look to U.K. yet again, ponder potential of weeklies for men; But this model relies on newsstands, and there are more of those in Britain.(MediaWorks)
  by Fine, Jon
• Infomercials get their day, night; 24/7 ad TV: Expo TV adds to options in growing field of multibillion-dollar direct TV.(Special Report: TV's Upfront)(Expo TV launch)
  by Whitney, Daisy
• Web spending poised to rise 34% in 2005.(Interactive)(Brief Article)
  by Oser, Kris
• Where Christian Dior mingles with Nine West.(News)(Designer Shoe Warehouse)
  by Frazier, Mya
• 'Lost' and found; ABC's recent successes strengthen competition among TV networks, whetting marketer interest going into what's certain to be a wide open upfront.(Special Report: TV's Upfront)(Panel Discussion)(Transcript)
  by Atkinson, Claire; Wentz, Laurel
• The Buzz; Blind spots: Play along.(MediaWorks)(Brief Article)
  by Fine, Jon
• Not a model market.(News)(Wal-Mart Stores Inc.'s market share in Dallas/Fort Worth)(Brief Article)
  by Frazier, Mya
• Keywords have become gamble for marketers; Google's free market inspires suits, stoking concern about repercussions for advertisers.(Viewpoint)
  by Hofer, Felix J.; Wood, Douglas J.
• Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(MediaWorks)
• Victoria's Secret rises to top by thinking beyond the thong; The queen of the Wexner empire peddles desire as well as product extensions.(Brands: Demand/Trouble)
  by Frazier, Mya

• 1
• 2
• 3
• 4
• 5