Advertising Industry
Industry: Email Alert RSS FeedSony's PlayStation vs. Microsoft's Xbox.(News)(Brief Article)
Advertising Age, May, 2005
Both promise their next generation of game consoles will take consumers well beyond video games to let them surf the Web, send e-mail, download music and movies, store digital pictures and even, possibly, record TV shows a la TiVo.
Xbox
What's at stake: Microsoft wants the Xbox to be the linchpin in its digital-home strategy, and since Xbox is its most successful foray into consumer electronics, needs to prove Xbox wasn't a fluke to keep credibility of industry.
How many this generation has sold: 19.1 million
Next Up: Xbox 360, code-named Xenon
Debuts: End of 2005
Agency: McCann Erickson
PlayStation
What's at stake: The PlayStation brand is Sony's last bastion of cool, and as such it needs to...
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