Editorial: Procurement helps everyone.(Viewpoint)(Editorial)

Advertising Age, May, 2005

"Procurement-management expertise ... is a solution, not a problem. ... It's time for client marketing departments and their ad agencies to buy in.''

We said those precise words on this page in 2003. We're happy to see progress. Yet there still are too many marketing and agency executives who think procurement exists solely to whack costs. The reality is that procurement officers bring skills and business savvy that can improve the value of marketing and build relationships.

A survey of marketing and procurement executives by the Association of National Advertisers shows there's still a disconnect between those two groups inside companies (AA, May 9). They should be on the same side, seeking the most efficient, effective marketing.

But there...

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