Trojan ads ready for prime time: NBC; Fox and CBS review condom spot; Peacock will air it after 10 p.m.(News)(Trojan)

Advertising Age, May, 2005 by Neff, Jack

Byline: JACK NEFF

Condom marketer Trojan is poised to breach the longstanding taboo against advertising its products on prime-time network TV with a health-oriented campaign next month-but so far only NBC has agreed to run it, and only after 10 p.m.

Church & Dwight CEO James Craigie told analysts last week the company is finishing copy testing of a serious-minded Trojan campaign aimed at prevention of sexually transmitted diseases. He said he believed the spot could run after 9 p.m., dialing back expectations from three months ago, when he told analysts the new copy would be appropriate for "all day parts.''

Trojan and other condom brands, including Ansell Healthcare's LifeStyles and SSL Americas Durex have long run TV ads, but only in...

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