Grow up, CMOs: Share gain is only one aspect of your job.(Viewpoint)(chief marketing officers)(Column)

Advertising Age, May, 2005 by Bloom, Jonah

Byline: Jonah Bloom

The marketing forum comprises hundreds of marketing execs, and the agency folk that would sell services to them, immersed in an intense, three-day, speed-dating ritual on a cruise liner. The close quarters, fast-formed friendships and sea legs combine with a casino, late-night bars and a battery of interesting speakers to make for a fun, useful-if sometimes surreal-event.

This year's trip was no different. Many found inspiring Sir Ken Robinson, whose message-the importance of infusing all businesses with creativity-was stunningly delivered. Others raved about the charm of Michael Kassan, ad-world attorney at large; the messianic passion of Energy Brands' Rohan Oza or the relationship-building techniques of Keith Ferrazzi, author of...

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