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Industry: Email Alert RSS FeedThe bad boys of auto design.(News)
Advertising Age, July, 2005 by Halliday, Jean
Byline: Jean Halliday
The "rock stars'' of auto design are often unknowns outside the industry. But there is an elite group of styling superstars known to auto experts and car designers.
Chris Bangle, design director of Germany's BMW Group, oversees separate teams for BMW, Mini, Rolls-Royce and BMW Motorcycles. His new look for BMW cars caused loyalists to call for his head when introduced in 2001 for the redone 7 Series. Critics hated its rear end. But Wes Brown, analyst at consultant Iceology, credits Mr. Bangle with creating a new unique look for BMW that further differentiates the brand from others who tried to imitate its strong performance positioning. Other admirers credit him with giving the 7, 6, 5 and 3 Series car lines distinctive looks vs....
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