Advertising Industry
Industry: Email Alert RSS FeedBMW narrows review to eight shops.(The Week)(advertising contracts of BMW of North America L.L.C.)(Rich Hamilton of ZenithOptimedia resigns)(advertising strategies of Kraft Foods Inc.)
Advertising Age, August, 2005
BMW of North America selected eight agencies to participate in the next stage of the automaker's review to handle brand creative duties for its account valued at $70 million. A BMW spokeswoman said that after reviewing request-for-proposal information, the Woodcliff Lake, N.J., company chose New York agencies Anomaly Communications; WPP's Berlin Cameron/Red Cell; MDC Partners' Kirshenbaum Bond & Partners; and Publicis Groupe's Publicis USA. Non-New York competitors are Omnicom Group's GSD&M, Austin, Texas; Venables, Bell & Partners, San Francisco; Interpublic Group of Cos.' Martin Agency, Richmond, Va.; and Wieden & Kennedy, Portland, Ore. Three or four contenders will be chosen from this list in October to move into the final stage, with a winner selected by the end of...
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