Exec brings focus and free-spirit to build buzz around natural beauty.(People & Players)(Burt's Bees Inc.)(Mike Indursky )

Advertising Age, September, 2005 by Thompson, Stephanie

Byline: STEPHANIE THOMPSON

After nearly quadrupling Unilever's Pond's business and driving 60% growth for L'Oreal's Garnier hair-care brand, Mike Indursky is turning is attention to a quirkier set of products, those all-natural ones put out by Burt's Bees.

Mr. Indursky's efforts for L'Oreal and Unilever drew notice from growth-striving beauty marketer Burt's Bees and its President-CEO Doug Meyer, who recently hired Mr. Indursky as the company's first chief marketing and strategic officer.

"Mike has a blue-chip marketing background and a free-spirited approach, which makes him perfect for Burt's Bees,'' Mr. Meyer said. "He has proven expertise in the beauty industry and possesses a truly unique combination of having both extremely strong...

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