Advertising Industry
Industry: Email Alert RSS FeedTBWA taps LePlae for North America.(TBWA Worldwide promotes Robert LePlae)
Advertising Age, October, 2005
Omnicom Group's TBWA Worldwide promoted West Coast chief Robert LePlae to president of its North America operations, including day-to-day oversight of the network's New York office.
The widely expected move follows by a week the departure of Brett Gosper, formerly president of TBWA's New York Group now heading to Interpublic Group of Cos' McCann Erickson, where he'll be U.S. president. Part of Mr. Le-Plae's task will be to build on momentum the New York office, long a weak link in a strong network.
Highlights of Mr. Gosper's tenure included winning the consumer advertising business for Sprint Nextel, following its merger, and ad duties for American Century Investments.
Mr. LePlae, president-CEO of TBWA/California, continues to report to...
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
