Advertising Industry
Industry: Email Alert RSS Feed21. Karen Crawford; Director-advertising and relationship marketing, Nestle USA.(Brief Article)
Advertising Age, October, 2005
AD BUDGET: $1.03 billion
AGENCIES INCLUDE: Havas's Euro RSCG, N.Y. Interpublic's Avrett Free Ginsberg and Universal McCann, N.Y.; Casanova Pendrill, Irvine, Calif.; Dailey & Associates, L.A.; McCann Erickson, L.A. and N.Y. Publicis's Bromley, Glendale, Calif.; Fallon, Minneapolis; Publicis, Dallas; ZenithOptimedia, N.Y. Publicis-backed Burrell, Chicago. WPP's Berlin Cameron/Red Cell and Ogilvy & Mather, N.Y.; JWT, Chicago.
POWER PLAY: Karen Crawford, 44, has been hard at work looking for ways to update Nestle's crucial Stouffer's lineup. She tried to capitalize on consumer trends with the launch of Stouffer's Corner Bistro, a line of restaurant-inspired meals.
DOWNSIDE: Despite CEO Peter Brabeck's commitment to a new standalone Nestle...
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