Q&A: Mark Schweitzer.(chief marketing officer of Sprint Nextel)(Interview)

Advertising Age, October, 2005

Mark Schweitzer muscled his way to the No. 8 slot in Power Players as chief marketing officer at Sprint Nextel. Mr. Schweitzer oversees marketing for the third-largest wireless purveyor and reveals to Ad Age West Coast Editor Alice Z. Cuneo what the No. 3 player has to do to prosper.

ADVERTISING AGE: Is there a place for advertising on the mobile phone?

MARK SCHWEITZER: There certainly is, over time. The consumer has to be accepting of this advertising. At this point, we haven't seen a business proposition that would create enough mass to make it interesting for advertisers. It's going to come, and we're preparing for that. We have not announced plans [for advertising on Sprint phones], and we won't soon in my expectation.

AA: When Sprint...

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