Two weeks of conferences and a watershed in marketing.(Viewpoint)

Advertising Age, October, 2005 by Bloom, Jonah

Byline: Jonah Bloom

Two weeks, two watersheds in the marketing conversation. As panel after panel unfolded during Advertising Week and the ANA's annual conference, I tried a couple of simple games (all you need is a pen and paper) to maintain focus. I tallied mentions of the phrases "the consumer is in control'' (48) and "as I wrote in my blog'' (17); I constructed a sartorial standards metric that irrefutably proved Discovery's Joe Abruzzese to be the best dressed in the business; and I ran a made-up jargon jamboree, giving my top prize to Google's Eric Schmidt for his use of "anonymized,'' and a commendation to Bob Liodice for the old crowd-pleaser "mutuality.''

Then I tried the marginally more meaningful practice of identifying themes that ran...

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