Advertising Industry
Industry: Email Alert RSS FeedLate News; Visa goes beyond BBDO for undisclosed project.(Google Inc., Comcast Corp., Yahoo! Inc. eyeing America Online Inc. acquisition)(General Electric posts increased sales)(Morgan Stanley signs contract with Ogilvy and Mather Worldwide)
Advertising Age, October, 2005
[San Francisco] Visa is again looking outside longtime agency of record BBDO for ideas for undisclosed project work, including talks with Omnicom Group sibling shop TBWA/Chiat/Day, Playa del Rey, Calif. Last month, the credit card marketer, which spends about $340 million on measured media, also met with other shops outside the Omnicom fold, according to executives familiar with the talks. A TBWA spokesman declined to comment. A BBDO spokesman referred calls to Visa, which didn't return calls.
Morgan Stanley hands $75M biz to Ogilvy
[New York] Troubled investment bank Morgan Stanley has handed its $75 million advertising account to WPP Group's Ogilvy & Mather Worldwide following a review. Incumbent Leo Burnett, Chicago, part of the Publicis Groupe,...
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