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Industry: Email Alert RSS FeedSony Ericsson: Walkman W800.(Sony Ericsson Mobile Communications AB)(Brief Article)
Advertising Age, October, 2005
Sony Ericsson launches its Walkman W800 phone with a global "soundtrack to your life'' campaign. The TV spot, by Bartle Bogle Hegarty, London, shows an action sequence involving a car chase, a crash, an explosion and a rooftop chase. As each scene unfolds, the hero selects an appropriate track to play on his phone-except when he plays Barry Manilow's "Copacabana'' by mistake.
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