Advertising Industry
Industry: Email Alert RSS FeedLate News; Saturn taps Target for co-branding effort.(General Motors Corp.'s marketing agreement, Accenture Ltd. acquires Media Audits International and Reebok International Ltd.'s endoresement contract with Jason Giambi )
Advertising Age, November, 2005
[Detroit] General Motors Corp.'s Saturn brand, trying to exit incentives, is offering buyers or lessees of any of its vehicles a $500 gift card from Target. Saturn Marketing Director Dave Smidebush said online is the main ad medium for the co-promotion, although the push includes national newspaper and print ads from Omnicom Group's Goodby, Silverstein & Partners, San Francisco. He said Saturn approached Target Corp. and the two brands have similar customers.
Accenture set to buy Media Audits
[New York] Accenture last week announced that it's seeking to acquire Media Audits, a firm that helps marketers evaluate their ad spending, in a bid by the management consultancy to beef up its marketing sciences practice. Jeffery Merrihue, now head of the...
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