Advertising Industry
Industry: Email Alert RSS FeedHorizon, Fallon split NBC media biz.(NBC Universal Inc., Horizon Media Inc.)
Advertising Age, November, 2005
NBC Universal Television Group spread its $140 million media buying and planning business between independent agency Horizon Media, New York, and Publicis Groupe's Fallon, Minneapolis, said executives familiar with the matter. The decision, which includes TV properties NBC, CNBC, MSNBC, Bravo and the SciFi Channel, followed a months-long review handled in house. Prior to the review, duties were split among Horizon, MDC Partners' Media Kitchen, and Publicis Groupe's MediaVest. (AdAge.com QwikFIND aar11j) Separately, NBC Universal paid Lowell "Bud'' Paxson $25 million for the call rights to all his shares of Paxson Communications, including voting stock. It gave him the title chairman emeritus in exchange for stepping down as CEO of Paxson, in which NBC invested $415...
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