Late News; Secret Weapon resigns $50 million Ikea account.(SBC Communications Inc. acquiring AT&T Corp.)(Gap Inc. company sales)(Secret Weapon Marketing quit from IKEA North America L.L.C. contract)

Advertising Age, November, 2005

[Santa Monica, Calif.] Secret Weapon Marketing said it has resigned the estimated $50 million Ikea U.S. account after two years working with the retailer. In a statement, Dick Sittig, agency founder, said the agency for two years has "attempted to help them with their business issues. ... Since they have implemented only a tiny fraction of those recommendations, we have decided to put our energy, thinking and enthusiasm into finding a client that is a better fit.'' Ikea executives could not be reached for comment.

SBC to relaunch AT&T with $500 million effort

[San Antonio] SBC Communications, having received final approval from California regulators of its $16 billion acquisition of AT&T, is set to re-enter the U.S. marketplace as AT&T with a...

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