Advertising Industry
Industry: Email Alert RSS FeedNeed to see a doctor? Try Target or Wal-Mart; MinuteClinic, MedPoint open at retail, cost less than visit to physician.
Advertising Age, November, 2005 by Frazier, Mya
Byline: Mya Frazier
On a hectic Saturday, a busy mom can not only get her toddler suffering from pink eye a walk-in appointment with a nurse practitioner, but also load up on shampoo and toothpaste at her local CVS.
CVS, Target, Wal-Mart and Albertsons, in a hyper-competitive under-one-roof race, have quietly begun testing small-scale health clinics in partnership with for-profit health providers inside their stores. These clinics offer not just flu shots, but strep-throat tests, ear infections and even sports physicals.
"This is a wonderful branding opportunity, to take the emotional currency of the nurse practitioner/patient relationship and provide a service for consumers in a place and time they really need,'' said Michael Howe, who until...
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