Advertising Age

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Articles in December, 2005 issue of Advertising Age

• Local TV nets try pay to play.(News)(talk show hosts advertise products)
  by Klaassen, Abbey
• People & Players.
• People.(The World)(Diamond Trading Co appoints Guy Chauvel)(JWT U.K. appoints Toby Hoare)(Grey Worldwide appoints Suresh Nair and Nat Puccio)(Brief Article)
• IAB to honor pioneers in online media.(Interactive Advertising Bureau )(Brief Article)
  by Wentz, Laurel
• Ad Age/IAG's Top Spots; #1 Coca-Cola.(evaluation of advertising campaigns)(Brief Article)
• Jeep gets its own channel on MobiTV; Will show continuous loop of `Mudds' films.(News)
• Tony the Tiger on death row? Food study could be the beginning of end of kids' ads as we know them.(News)
• Sound Bites.(Peter Chernin at Credit Suisse First Boston L.L.C. conference)(Jonathan Rosenberg at UBS Global Media Conference)
• Biggest stories of the year.(Book of Tens)(Ogilvy & Mather executive Shona Seifert was sent to prison)(some employees showed their love for Saatchi CEO Kevin Roberts)(Pfizer raising Internet and radio outlays ads for Viagra)
• TV: What were they thinking?(Book of Tens)
• 10 Best dressed.
• Garfield's Bobby Awards.(for best actors and actress)
  by Garfield, Bob
• 10 Kids items over $200.(Brief Article)
• Quote.(Book of Tens)
• Quote.(by Neil French)(Brief Article)
• Maturing markets lead to respect for marketing; Letter From Neff: After experiments, Wal-Mart, others go back to experts.(News)
  by Neff, Jack
• Growing agencies eye 4%-6% raises; Interactive media skill sets in high demand as shops expand to accommodate marketers.(Special Report: Salary Survey)
  by Endicott, Craig; Morrison, Maureen
• Big agency groups track industry employment uptick.(Special Report: Salary Survey)
  by MacDonald, Scott
• In search of true marketplace influencers: Influentials inspire buyer confidence; Talking the talk: It's a subject of ongoing debate: Who holds the key to word-of-mouth success--Everyman or Influentials? Here, two experts square off with very different an
  by Keller, Ed
• Panasonic dumps Grey after 2 decades.(The Week)
• On the Web.
• Google.(Feature: Marketer of the Year)(Brief Article)
• FDA plans DTC-marketing focus groups.(Food and Drug Administration plans on direct marketing)(NBC Universal Inc. signs deal with Apple Computer Inc. iTunes Music Store)(Wenner Media Inc. appoints Brad Weiners)
• Marketers and agencies tussle over tongues; But whether Hispanic media's future is in English or Espanol , spending continues to rise.(Multicultural)
  by Wentz, Laurel
• 10 worst strategy changes.(Book of Tens)
• 10 Top blogs (by links).(Book of Tens)(Brief Article)
• 10 Celebrity tabloid headlines.(Brief Article)
• 10 Head-scratching music choices for ad campaigns.(Brief Article)
• Corrections.(Correction Notice)
• Quote.(Ann Bologna speaks at the boutique agency, Toy)(Brief Article)
• CEOs rely less on stock options; Incentive pay claims 57% of executive compensation as total packages rise 9.1%.(Special Report: Salary Survey)
  by Schumann, Mark
• Plucked Peacock discards Donald, goes back to comedy for Thursday; Second year of ratings disappointments no laughing matter for NBC.(News)
• AdWatch.
  by Johnson, Bradley
• Six Flags poised for marketing shakeup; New management likely to eighty-six Mr. Six, turn focus to safety and fun.(News)
  by MacArthur, Kate
• Late News; Zenith sees 5.9% boost in '06 global ad spending.(Draft opens shop on Wal-Mart's turf)(Merrill Lynch trims U.S. ad spending forecast)
• Five barnburners.(Feature: Marketer of the Year)(Procter & Gamble Co.)
• Shrek extols virtues of being green.(News)(Brief Article)
• Sorrell keeps eye on Asia, technology; WPP chief looks ahead; Roth tries to put IPG's financial woes in the past.(Media Summits)(UBS investor conference)(Martin Sorrell of WPP Group PLC.)(Michael Roth of Interpublic Group of Companies Inc.)
  by Creamer, Matthew
• Want cheap and easy resolution for the new year? Experiment.(new year resolution)
  by Rothenberg, Randall
• 10 Most-read stories on Adage.com.(Book of Tens)
• 10 great lines from 'Entourage'.(Book of Tens)(Brief Article)
• Ten people we'll miss.
  by Lippe, Dan
• Ten ads Garfield hated.
  by Garfield, Bob
• Quote.(by Steve Hill)(Brief Article)
• 10 Downloaded ring tones for the year.(Brief Article)
• Ford launches miniseries in Argentina.
  by Newbery, Charles
• Those who are slaves to fat profits, never master consumer needs.(Viewpoint)
  by Crain, Rance
• Ah, the season of giving.(Viewpoint)(gift certificates)(Brief Article)
  by Dang, Dan Thanh
• In search of true marketplace influencers: Everyday folks drive measurable results; Talking the talk: It's a subject of ongoing debate: Who holds the key to word-of-mouth success--Everyman or Influentials? Here, two experts square off with very different
  by Balter, Dave
• People.(The Week)(appointments)(Brief Article)
• `Space Cadets' takes off without a sponsor.(reality television program of Channel Four Television Company Ltd.)(Brief Article)
  by Hall, Emma
• Sound Bites.(Media Summits)(Brief Article)
• Advertisers slow to warm to Yahoo's new news; Content is compelling but gritty coverage of suffering, war may discourage many sponsors.(Interactive)
  by Oser, Kris
• Sweet smell.(Feature: Marketer of the Year)(air-freshener category from Procter & Gamble Co.)(Brief Article)
  by Neff, Jack
• Ad issues to watch for in '06.(Book of Tens)
• Ways Google will take over the world.(Book of Tens)(Brief Article)
• 10 Most pathetic Media Meltdowns by The Media Guy.
• 10 Products with green tea.(Brief Article)
  by Briggs, Craig
• Naked exposes self to New York market; Exclusive: Nokia and Minute-Maid get into bed with hot shop.(News)
  by Creamer, Matthew
• Effective immediately, Media Guy kills overkill.(Media Works)(mass media excesses)
  by Dumenco, Simon
• TBWA, Hakuhodo bring joint venture to China.(The World)(Brief Article)
  by Madden, Normandy
• Spotlight.(The World)(Brief Article)
  by Hall, Emma
• DDB collects `signs' to identify trends; Installs cool-hunting tool based on sociological approach in 52 offices.(News)(DDB SignBank)
  by Creamer, Matthew
• Garfield's AdReview; Wieden fills up on self in latest spot for Honda.(News)
• Images of the Week.(Nike Inc.'s shoe advertisement created by Wieden and Kennedy Inc.)(Ginga: The Soul of Brasilian Football)(Brief Article)
• Apple.(Feature: Marketer of the Year)(Apple Computer Inc.)(Brief Article)
  by Bulik, Beth Snyder
• Late News; AOL, Google set to finalize $1 billion deal.(Book of Tens)(merger of Google Inc. and America Online Inc.)(advertsising of BMW of North America L.L.C. by GSD and M)(Time Inc. lays off employees)
• Ten trends to watch for.(Book of Tens)
• 10 Top-rated podcasts on iTunes.(Book of Tens)(Brief Article)
• Reasons people skip movies.
  by Stanley, T.L.
• 10 Marketers' play books.
• Creativity's AdCritic.com Hot Spot; Gametap: "Mexican Puppet Show".(The Week)(Brief Article)
• Quote.(Sen. Mark Pryor views on television programs decency)(Brief Article)
• Maxell: Blown again.(Maxell Corporation of America revived its old advertisement "Blown Away")(Brief Article)
• Quote.(by Mark Lisanti)(Brief Article)
• Editorial: Going a la carte is right for cable.(Viewpoint)(payment options)(Editorial)
• Fowl pray: Tyson gets religion; Poultry purveyor offers prayer booklets to consumers.(News)(Tyson Foods)
  by Thompson, Stephanie
• FTC to point finger of shame at adware users; Commissioner threatens to out marketers passing content without consent.(News)(Federal Trade Commission)(Jon Leibowitz)
  by Teinowitz, Ira
• Ford looks to rejigger $1 bil media business; May follow GM's lead, park buying, planning under a single roof.(News)
• Wildmon wins PR battles, but not his gay-ads war; Despite AFA boycott, P&G didn't cut spending.(News)(Donald Wildmon)
  by NEFF, JACK

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