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Industry: Email Alert RSS FeedTBWA, Hakuhodo bring joint venture to China.(The World)(Brief Article)
Advertising Age, December, 2005 by Madden, Normandy
Byline: Normandy Madden
[Tokyo] Omnicom Group's TBWA Worldwide and Hakuhodo, Japan's second-largest ad agency, have "evolved'' their G1 global partnership to handle Nissan into a 50/50 joint venture in China called TBWA\Hakuhodo China, said Keith Smith, TBWA's Hong Kong-based regional chairman, Asia/Pacific.
The new agency, based in Guangzhou, with a support office in Beijing, expands on G1, an alliance created by TBWA and Hakuhodo in Japan five years ago to manage Nissan's global business. G1 is responsible for the "Shift'' global image campaign. TBWA\Hakuhodo China, whose 60 staff will operate separately from the TBWA and Hakuhodo offices that already exist in China, will work only for Nissan in China, but Mr. Smith said the agency might eventually...
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