Late News; Zenith sees 5.9% boost in '06 global ad spending.(Draft opens shop on Wal-Mart's turf)(Merrill Lynch trims U.S. ad spending forecast)

Advertising Age, December, 2005

[New York] Global advertising expenditures are expected to increase 5.9% to $427 billion in 2006 compared to 2005's $403 billion total, according to an analysis by Publicis Groupe's ZenithOptimedia. Of that, Internet spending will increase 23.6% to $22 billion, the biggest increase of any major media. Growth in worldwide advertising spending in 2007 compared to 2006 is projected to be flat to slightly down, with a 5.7% change to $451 billion from $427 billion.

Draft opens shop on Wal-Mart's turf

[Chicago] Marketing-services agency Draft is opening an office in Bentonville, Ark., to be closer to No. 1 retailer Wal-Mart Stores. Draft doesn't list Wal-Mart among its clients, but it handles retail promotions for suppliers including Procter & Gamble Co....

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