Advertising Industry
Industry: Email Alert RSS FeedAd issues to watch for in '06.(Book of Tens)
Advertising Age, December, 2005
Byline: Douglas J. Wood
1 Product Placement
Consumer Watch has asked the FTC and FCC to mandate that consumers are alerted to product placement on TV. Such a requirement would likely kill the practice. The FTC rejected the petition-a victory for advertisers. But the FCC has yet to respond, and Commissioner Jonathan S. Adelstein recently said undisclosed product placement could be payola and illegal, particularly in shows that look like news.
2 Word of mouth
Word-of-mouth is the tactic du jour. But a number of regulators, including the much-feared New York Attorney General Elliot Spitzer, have cried foul unless the marketer tells the consumer that they're being paid by an advertiser to say nice things about a product. Consumer Watch,...
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