10 Ads Garfield loved.

Advertising Age, December, 2005 by Garfield, Bob

Byline: Bob Garfield

1. Honda U.K.

(Wieden & Kennedy, London)

This won at Cannes, and everywhere. A colorful animation along "Yellow Submarine" lines, the spot called "Grrr" featured Garrison Keillor. Fun to watch, fun to sing, fun to whistle along with, it also sold the technological advancement and reassuring hum of the Honda diesel. So, it was actually about the product-and, as it happens, about advertising itself.

2. Carlton Draught

(George Patterson Partners, Melbourne)

In Cannes, Guinness will go head to head (Get it? Head to head!!!) with this Australian lager, which spoofed ridiculously extravagant advertising (especially British Air's) with an epic convergence of motley foot soldiers shot from above....

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