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Industry: Email Alert RSS FeedMedia Morph: Google Death Penalty.(Brief Article)
Advertising Age, February, 2006 by Taylor, Leslie
Byline: Leslie Taylor
What it is: When a company is "blacklisted''-removed from Google's index so that user searches do not yield links to the company's Web site-as punishment for manipulating search results in a way inconsistent with Google's rules.
Who's been blacklisted: The German Web sites of Ricoh and BMW.
What they did: Ricoh and BMW violated Google's Web master quality guidelines by presenting different content to search engines than they displayed to users. The German Web sites used search-engine-optimization techniques that are verboten by Google.
The Web sites enhanced their ranking in search results using unethical search-engine optimization techniques such as "doorway'' pages crammed with hidden keywords that...
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