Insurance sexy? Exec from Victoria's Secret spices up Nationwide.

Advertising Age, February, 2006 by Frazier, Mya

Byline: Mya Frazier

If there's any product category more wanting for emotional drivers, more lacking in the rewards of immediate gratification and void of sexiness than insurance, Steven Schreibman is hard-pressed to name it.

"It's a necessary evil,'' admitted Mr. Schreibman, VP-advertising and brand management for Nationwide Mutual Insurance Co. "It's difficult to purchase, and it's a lot of work. People want to enjoy their money now.''

Even so, one also might be hard-pressed to find a product category as mired in a price war and as explosive in ad spending today-with the top five brands expected to increase spending by double digits this year, including Nationwide by more than 40%.

Mr. Schreibman, 44, brings to this insurance...

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