The decline and fall of TV advertising; It's on the way out: Lack of great work, technology overload and TiVo hastening demise.(Viewpoint)

Advertising Age, February, 2006 by Haley, Brad

Byline: Brad Haley

You must forgive me for the deliberately fatalistic headline, but I am, after all, in marketing, and I also happen to believe that it's true. However, I hasten to add that I am not at all happy about the prospect. Many of the most enjoyable times in my career have been spent working with smart, passionate advertising people on TV ads that benefited the brands for which I worked. Time spent just trying to "do good ads.''

But, the times they are a-changing, and with them have come several forces that, collectively, are conspiring to spell the end of TV advertising as we know it today. Perhaps the institution of TV advertising could survive some of these forces, but not all. Sadly, as with all human endeavors, the advertising and...

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