Advertising Age

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Articles in March, 2006 issue of Advertising Age

• It's summer year-round in the homes of orchid lover.(Ogilvy & Mather Worldwide Inc.'s Jason Becton's interest in orchids)
• Media Morph: Avatar.(internet advertising trends and forecast)(Brief Article)
• Want a free ipod? just click here; White gold: Giving away MP3 players-in return for consumers' details-pays off for Netflix, Citibank, AOL.(FreeiPods)
  by Builk, Beth Snyder
• HEED THE10 essential design truths.(marketing through designs)
  by Collins, Brian
• DESIGN FIVE; how five marketers are injecting design into brands.(marketing strategies)
  by Buss, Dale
• Labatt replaces Pale Ale campaign.(Labatt Brewing Company Ltd. contracts Colour for creating an advertisement)
• Philips: sharpening its competitive edge.(Koninklijke Philips Electronics N.V.'s Andrea Ragnetti focuses on product design and marketing)
• Ad spending booms in war of car insurers; Progressive, Geico campaigns push industry outlay to $1 billion.(News)
  by Frazier, Mya
• Broadcasters lick chops over kids' TV.(News)(cable television)
  by Klaassen, Abbey
• AT&T deal signals spending falloff; Consolidations wane, triggering slowdown in $4 billion ad category.(marketing budgets )
  by Cuneo, Alice z.
• Are brands becoming the export `ideology' of the 21st century? Job outsourcing is hot topic, but U.S. should really worry about emerging foreign names.(Viewpoint)
  by Holburt, Jonathan
• Now's the perfect time to consider the essence of creativity.(Creativity)
  by Iezzi, Teressa
• AdWatch.(Survey of Consumer Finances)(Brief article)
  by Johnson, Bradley
• Welcome to Dubailand; Emirate rises up as latest global hot spot for real estate, retail and marketing.
  by Lindsay, Greg
• Corbis bets on a digital revolution; Image library to help ad shops navigate rights.
  by Sanders, Lisa
• Q&A: Stengel.(Jim Stengel of Procter & Gamble Co.)(Interview)(Brief article)
• For surfer, ocean doesn't care what your tax bracket is.(to learn how to surf )
• And Nintendo sniffs an opportunity...(Brief article)
  by Bulik, Beth Snyder; Oser, Kris
• `Ad Age' picks up pair of Neal Awards.(largest revenue class )(Brief article)
• East, West clash at IAA as media debate erupts; Dubai attendees probe role of reporting and U.S. portrayal of Arabs.(International Advertising Association)
• Cable nets turn live-ratings war into sales tactic; Hallmark, Discovery in discussions with buyers.(News)
• Images of the Week.(advertising campaigns created by students to be exhibited at The One Club )(Brief article)
• 'Pffft,' goes Syndie Day; what's next? `It was like high school' as bell rang, but no one is clear what replaces well-attended event.(Syndicated Network Television Association)
  by Dobrow, Larry
• Viagra and Co. get it on again; After being panned for sexy approach, ED ads return with health focus.(erectile dysfunction)
  by Thomaselli, Rich
• Datapoints; Your Ever-Expanding Market.(population growth indicators)(Brief Article)
• Skittles 'Beard'; Creativity's AdCritic.com Hot Spot.(advertising agencies contracts)(Brief article)
• Why '01's `mild' recession wasn't: GDP doesn't include advertising.(advertising and advertising expenditures)(gross domestic product)(Column)
  by Crain, Rance
• 5 STEPS TO DESIGN THINKING.(Brief Article)
• Notes from the bar at the 4A's.
  by Creamer, Matthew
• People.(Leo Burnett Worldwide Inc. promotes Pat Groggin)(American Express Publishing promotes Tom Storms)(Euro RSCG Worldwide promotes Chris Pinnington )(Brief Article)
• Pointers; Thought, talk & speculation.(marketing and product design trends and forecast)(Brief Article)
• Quiksilver skateboarder holds street-cred line as he steers expansion.(Natas Kaupas appointed)
  by Capps, Brooke
• Toyota gets the best bang for its ad bucks; Overall, carmakers spend less on media, incentives, yet move more metal.(News)
  by Johnson, Bradley
• Culture Mosaic; Intraculturalism a challenge to marketers when kids try on different ethnic identities as easily as they switch their T-shirts.(Special Report: Kids & Tweens)
  by Myers, Tiffany
• Privacy issues loom for marketers; Creating relationships with kids under age 13 presents sticky situations.(Special Report: Kids & Tweens)
  by Dobrow, Larry
• Because there aren't enough weeklies now? Exclusive: Bauer plans to barge into crowded market with 2 new titles.(News)(Bauer Publishing)
  by Ives, Nat
• P&G and cosmetics over the years: It ain't pretty.(Procter and Gamble Co.)(Brief article)
• People.(Cliff Burrows as a president of Starbucks Coffee International Inc.)(Andras Vigh for ZenithOptimedia)(Arlene Ang for Publicis Worldwide)(Brief article)
• So, how do you ferret out an Xbox?
  by capps, brooke
• The World.(market development)
  by Wentz, Laurel
• Retail lesson: Small programs best; Some grocery efforts flounder but specialty stores build on benefits.
  by Frazier, Mya
• Connected and craving: Teens hungry for latest cellphone technology; Parents foot the bill, but Generation Wireless set to consume new services.(American Demographics)
  by Johnson, Bradley
• The Week.(Time Inc)(Dailey and Associates)(Colgate-Palmolive acquisition)
• Drug marketers need crisis plans.(reports on side effects of Sanofi-Aventis' insomnia drug )(Brief article)
• No saturation point yet: Hart.(Mary Hart)(Interview)(Brief article)
• Everything I need to know I learned in...Fragrance 101.(vocational guidance programs)
  by Thompson, Stephanie
• Quirky Jones Soda steps into mainstream; $34 million brand expands into candy, lip balm.(marketing management)
  by Macarthur, Kate
• Building up the Little Apple.
  by Frazier, Mya
• Contributing... Paul Bennett, IDEO.(beliefs)(Brief Article)
• How to save it; Here are five recommendations for P&G from industry consultants and executives:.(marketing of wal-mart)(Brief article)
• Benatti-Sorrell feud hits an impasse over FullSix; Marco wants control; Martin won't relinquish media-company shares.(Marco Benatti and Martin Sorrell WPP Group PLC tries to acquire FullSix)
  by Lyman, Eric J.
• Your ad not here: Fox, CBS launch mobile content without advertisers; Slow video uptake and fear of public ire sticking points for cell marketing.(marketing on cellular telephones)(Fox Mobile Entertainment)
• Jackson's task: Push GM back into overdrive; Automaker's top ad exec plans a strong focus on product to fuel turaround.(General Motors Corp.'s Mike Jackson)
  by Lareau, Jamie
• Can you get lucky reading Media Guy? Yes! (Maybe.).
  by Dumenco, Siman
• Naked Juice: Exposing Itself.(marketing strategies)(Brief Article)
• Infiniti: Owning an Identity.(Nissan Motor Corporation U.S.A.'s Infiniti Div.'s marketing strategies)
• Kids get their way on TV; Nick, other nets develop access points across online, VOD, mobile, video downloads.(Special Report: Kids & Tweens)(video-on-demand)
  by Whitney, Daisy
• The World: Saatchi and CHI face off on Toyota.(Briefs)(Clemmow Hornby Inge)
  by Hall, Emma
• AdWatch.(advertising expenditures)
  by Johnson, Bradley
• Digital buyers step into upfront rumble; TV sellers' land grab pulls in new players.(Cable Advertising Bureau)
  by Atkinson, Claire
• Subway's viral push extends into video games.(Massive ad agency contracts)(Brief article)
  by Macarthur, Kate
• Xbox can't score on hobbled Sony; Microsoft still mired in delivery mess.(Sony Corp)(Microsoft Corp.)
  by BULIK, BETH SNYDER
• Supercharged; How $1.7B icon can lift Time Warner to new heights.(Superman )
  by STANLEY, T.L.
• IPG's Bell retires, gets $750,000 a year; Former CEO retires after five years of steady decline; will stay on as consultant.(Interpublic Group of Companies Inc.)(David Bell )(Brief article)
  by Creamer, Matthew; Johnson, Bradley
• Heat Index; WEEKLY RATING (0-10) OF SIZZLE & FIZZLE.(The Sopranos)(Atlantic Monthly Co. won National Magazine awards)(Mike Wallace planning to retire)(Brief article)
• Memo to MLB: Steer clear of marketing Bonds.(Major League Baseball)(Brief article)
  by Thomaselli, Rich
• Industry gathers to chew on pencils.(The One Show)
  by Wheaton, Ken
• Auto-ad slump crushes mags; January spending plunged 23%.(decrease in advertising in magazines)
• History of the man of steel.(superman character)
• Another year, another fiasco for IPG; Meets low expectations, but Cyprus is out, and credit rating lowered again.(Interpublic Group of Companies Inc.)
  by Creamer, Mathew
• The new Syndie model; Suddenly, the sleepy field of syndication is on cutting edge of media, well-positioned to serve needs of the right-now video consumer.(television programs syndications)
• People.(appointment of Cilla Snowball)(resignation of Pascal Gregoire )(resignation of Thilo Kraemer)(Brief article)
• A powerful lesson that will surely be forgotten.(traffic safety ad)
• Now Inside.(News)(infusing marketing with design)(Brief Article)
• Naked suits up with U.S. marketers; U.K.-born agency scores Coke and Virgin during first month in New York.(Naked Communications signs contract with Coca-Cola Holdings (U.K.) Ltd. and Virgin Mobile Telecoms Ltd.)
  by Creamer, Matthew
• Nielsen rejects Arbitron partnership.(advertising expenditures statistics)(Omnicom Group Inc. appoints Bruce Nelson)(Nielsen Media Research Inc. rejects partnership with Abitron's Portable People Meter)
• A feeding frenzy to come; In case you missed it.(RSS Web publishers)(Brief Article)
• DESIGN BY balancing business and consumer needs.(graphic design trends and forecast)
  by Arnell, Peter
• Heat Index; WEEKLY RATING (0-10) OF SIZZLE & FIZZLE.(Google Inc.'s share price)(CBS Broadcasting Inc. sues Howard Stern Productions)(National Broadcasting Company Inc.'s audience ratings)(Brief Article)
• NYC slams Mad Ave. for woeful lack of diversity; exclusive: City Council to subpoena top ad execs.(lawsuit over advertising agencies' minority-hiring practices)(New York City)
  by Sanders, Lisa

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