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Advertising Age, March, 2006

Circuit City parts with Doner on $150M account

[chicago] Circuit City has parted with independent Doner, Southfield, Mich., the agency for its $150 million account, and is joining the ranks of marketers parceling out work on a project basis. Doner CEO Alan Kalter said the agency's contract ended at the end of February and will not be renewed. "They believe they don't need a full-service agency,'' he said. He added that Circuit City's new CEO, Phil Schoonover, originally came to the retailer from competitor Best Buy, which has a significant in-house advertising agency. "Their model is Best Buy, which Phil Schoonover came from, which doesn't have an agency,'' said Mr. Kalter. "They want us to work on projects where work would be speculative and compensation...

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