Ex-Coker Heyer gives pouring rights to Pepsi.(Discovery Communications Inc. Discovery Kids Channel terminates its partnership with National Broadcasting Company Inc.)(ConAgra Foods Inc. appointed Jacqueline K. Heslop)(Interpublic Group of Companies Inc. shares)

Advertising Age, March, 2006

[white plains, n.y.] Revenge is not only a dish best served cold, but apparently with a glass of Pepsi as well. Steve Heyer, who took the CEO position at Starwood Hotels and Resorts after being passed over for the same job at Coca-Cola, has awarded soft-drink pouring rights at more than 300 Starwood properties in the U.S. to Pepsi. Coke had pouring rights in the U.S. for such Starwood brands as Sheraton and Westin since 1998. Those now shift to Pepsi. Coke will retain the rights at Starwood's overseas properties, in downtown Atlanta-Coke's corporate headquarters-and for the St. Regis chain. Starwood did not respond at press time to questions about the financial terms of the Pepsi deal or Mr. Heyer's sense of humor.

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