Advertising Age

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Articles in April, 2006 issue of Advertising Age

• Starbucks and Vine changes the rules; Chain gets profits from Lions Gate film, without paying for its production.
  by Macarthur, Kate; Stanley, T.L.
• The World.(Nestle Canada Inc. patrners with ZenithOptimedia)(Time Warner Inc. introduces new product)(United Kingdom bans celebrities in junk food ads)
  by Hall, Emma
• `Fast Food Nation,' the kid's meal.(Fast Feeders Under Fire)(Chew on This: Everything You Don't Want to Know About Fast Food)(Eric Schlosser and Charles Wilson are the authors)
  by Macarthur, Kate
• IAA host blasts Western media- from his own publishing pulpit.(Viewpoint)(International Advertising Association)
  by Crain, Rance
• Five Questions; Thoughts from experts shaping today's marketing.(Point)(Interview)(Brief article)
• Time `pirates' eyes young male matey.(Special Report: Innovations in Print)(Hearst Magazines Div. appoints Keith Blanchard)(Time Inc. introduces Office Pirates)(Hachette Filipacchi Media U.S. introduces Shock)(Brief article)
  by Ives, Nat
• A vote against discrimination.(Viewpoint)(Association of National Advertisers)(American Association of Advertising Agencies)
• Psyching out the upfront market; UPFRONT: `Ad Age' looks at three possible scenarios for broadcast and cable TV.(broadcasting reports)
  by Atkinson, Claire; Klaassen, Abbey
• The Week.(Alberto-Culver Co.)(Katie Couric to leave National Broadcasting Company Inc.'s show Today)(reorganization of Time Inc.)
• `Young masters' issue challenges.(4A's Conference)
  by bloom, jonah
• What brand is that? Click to find out.
  by Thomaselli, Rich
• Zenith, Merrill predict better `06, worse `07; Politics, World Cup, local TV will drive ad spending this year.(News)(ZenithOptimedia)(Statistical data)
  by Johnson, Bradley
• BK's Brenneman resigns CEO post ahead of IPO.
• Why jack kliger killed his best `girl'; Because, says the chairman-CEO of Hachette, print's future is online.(News)(Hachette Filipacchi Media U.S.)
  by Ives, Nat
• Spotlight.(IKEA International A/S advertising contracts with Saatchi & Saatchi)(Brief article)
  by Madden, Normandy
• Public domain.(web service by film production companies)(Brief article)
• Schlitz Tries To Revive '50s Heyday; Hammered by A-B's price cuts, Pabst Brewing turns to retro marketing.
  by Mullman, Jeremy
• Was Berger rant a call to action, or lots of hot air?(News)(Ron Berger touched a nerve when he used valedictory speech )(Brief article)
• Fitting in at VW: Try 'Raumwunder'; Of course, small means fuel-efficient; but there's also room to push mph.
• Media Morph: Alexa.(services of Alexa Internet)
• A decline in housing ads? Newspapers not listening; Real-estate advertising is on the rise, but analysts warn bubble could burst.(News)
  by Mullman, Jeremy
• Alltel gets aggressive in telecom war; New service offers free calling; ad campaign takes jabs at competitors.(services of ALLTEL Corp)
  by CUNEO, ALICE Z.
• More challenges from Wal-Mart.(management of Wal-Mart Stores Inc)(Brief article)
• Out of Site at AdAge.com.(Footwear industry to opt "Sex and the City'' appeal with a pair of stiletto)(obesity a big question of Americans)(Brief article)
• Images of the Week.(Work)
• The joy of too much Bonnie.("The Joys of Much Too Much: Go for the Big Life - The Great Career, The Perfect Guy, and Everything Else You've Ever Wanted" by Bonnie Fuller)(Brief article)
  by Kerwin, Ann Marie
• `Times' a-changin': Watermarks in N.Y., triangles in L.A.(innovations in print advertising)(Brief article)
  by Ives, Nat
• Newspaper giants brace for future with beefed up Internet offerings; With eyes on increased ad sales, `Journal' and `Times' revamp online portals.(News)(New York Times Co.)
  by Ives, Nat
• True happiness comes via pissed-off cavemen.(Garfield's Ad Review)(Coca-Cola Co. (Atlanta, Georgia)'s advertising)
  by Garfield, Bob
• No. 1: Pedigree; Ad Age/IAG's Top Spots.(The Week)(Brief article)
• From the Editor.(Point)(technology used for advertisements)(Editorial)
  by Rooney, Jennifer
• As adman and innovator, Kaess realized his dream of being a star.(Viewpoint)(employee of DDB Worldwide)
  by Donaton, Scott
• Amazon Top 10 Management Books; As of March. 27, 2006.(Point)(Brief article)
• Fox coy on plans for its pending business channel; Distribution deals may be key, but critics also ask if space is saturated.(Fox News Network L.L.C)
  by Atkinson, Claire
• Mobile-media chiefs' pitch falls on deaf ears; At CTIA, big advertisers rapped for holding back.
• Chuck who?(Chuck Brymer joined Omnicom Group )
  by Creamer, Matthew
• Looking at specifics; The two sides (with planned U.S. release dates for players, if announced):.(Brief article)
• Omni-Potent; Q & A: John Wren riffs on Brymer's appointment, and why it speaks to future of agencies.(News)(appointment of Chuck Brymer)(Interview)
• Betamax vs. VHS all over again?(consumer electronics)
• LPGA wants to brand its players; Commissioner Bivens pushes marketing with Oscars, cross-promos.(ladies Professional Golf Association)
  by Thomaselli, Rich
• People & Players.(Sony Pictures Television advertisement sales)(Advertising Women of New York awards Peggy Conlon)(Spike TV's new program)(Brief article)
• Is this photo worth $5 million?(Brief article)
  by Taylor, Leslie
• 'Tango' looks for love in odd places.
  by Wheaton, Ken
• Oh, the possibilities... In case you missed it.(mobile payment system)(Brief article)
• Echo boom revives slighted niche; SUV backlash makes it feel like 1970s are back- but with a stylish twist.
  by Halliday, Jean
• Cable's big May pitch: integration; Marketers and agencies want multiplatform deals, but can networks deliver?(News)
  by Klaassen, Abbey
• New Cannes chief Reid 'bursting with ideas' for future of festival.(skills of Penny Reid)
  by Hall, Emma
• A-B's lesson: Spend less on ads, sell more; Brewer's new media push to manage brand portfolio is paying off.(management of Anheuser-Busch Companies Inc)
• Italian P.M. ousted, but he remains media king; Rivals haven't garnered enough power to check Berlusconi's Mediaset.(Brief article)
• In Demand.(News)
• Corrections.
• In-store ads show promise, but need innovation.(Advertising Age's online poll)(Brief article)
  by Neff, Jack
• Tech powers ad creative to new heights.(Special Report: Innovations in Print)(Technology application for print advertising)(Brief article)
  by Ives, Nat
• People.(Young & Rubicam Brands)(Turner Classic Movies Inc.)(Time Warner Cable)(Brief article)
• Sneak preview of the changes.(New York Times Co. and Wall Street Journal's online services)(Brief article)
• Spotlight.(The World)(Brief article)
• Time Inc. adds Frank to head research; Former MTV exec is niche market authority, but has little magazine experience.(News)(Time Inc. appoints Betsy Frank)
  by Ives, Nat
• MAGS RELISH A RIDE INSIDE PAPER.(Special Report: Innovations in Print)(magazine distribution)(Brief article)
  by Ives, Nat
• Gay-advocacy Web site blasts BMW placements; Automaker criticized for targeting demo without offering partner benefits.(magazine advertising)
  by Halliday, Jean
• Breaking the rules, defying the rain gods...(4A's Conference)
  by Creamer, Matt
• Wrigley slaps Kraft for shortchanging brands; Gum giant regrets own underspending, vows to back Altoids, Life Savers.(News)
• Would you pay $10 for mouthwash? Discus Dental rolls out deluxe brand BreathRx via $13 million campaign.(television advertising budgets)
  by Neff, Jack
• Web Rush; Aggressive marketers want leverage with cable's loyal viewers, and nets race to make connections.(Special Report: Cable TV)
  by Klaassen, Abbey
• A la carte a losing proposition for everyone; Viewpoint: A la carte would fail to reduce viewers' monthly cable bills and harm advertisers.(advertising viewers)
  by Cunningham, Sean
• Hold the phone; Yes, that's China Mobile among the world's top brands. Here's why.(News)(China Mobile Communications Corp. rules the world with its brand image)
• BRING OUT THE PLANNERS; Once hauled out for the pitch, now they have to save their shops. The second in a series by Matthew Creamer on the future of agency execs.
  by Creamer, Matthew
• Motorola mounts push to retake lead in China; Edgy ads, hot handsets aim to lure trendsetters lost to Nokia, local rivals.(News)
  by Madden, Normandy
• 21st century style: 'Less is more' auto; Functionality, character part of new wave; brands like Audi push fun factor.(marketing)
  by GUYER, LILLIE
• The future of mobile? Sign up to view ads, receive free services; Startup Xero targets students with model the majors will be watching.(News)(Xero Mobile Inc)
  by CUNEO, ALICE Z.
• People.(Time Inc appoints Denis Gallagher)(Meredith Corp appoints Alain Begun)(Interpublic Group of Cos appoints Richard DiLallo )(Brief article)
• Are five-second ads the future of Web marketing? Metacafe and other video sites develop a fresh idea to bolster online advertising.
• Spotlight.(Brief article)
  by wentz, laurel
• Leading search engines heading for a spirited battle with Big Brother; VIEWPOINT: Data miners must keep focus on aggregates, not individuals in privacy arena.(cases about the information database used by the google search engine)
  by HERSHBERG, PETER; STYLMAN, JOSHUA
• 'Small-ball' marketing comes up big for Kellogg; Baby-steps philosophy learned from Keebler pays off in sales gains.
  by Thompson, Stephanie
• For Travel Channel show, viewer feedback plays starring role; '5 Takes' creators regularly modify content based on viewers' suggestions.
  by Klaassen, Abbey
• Among the allegations...(News)
• Think Small.(special report: automotive)(Brief article)
• Emirates' lead agency: A network of partners; IAA congress: Airline giant, others discuss role of shops in shifting arena.(40th International Advertising Association World Congress)(Mike Simon of Emirates Group)
  by Crain, Rance
• Injecting analytics into the mix; How to give measurement more than lip service.(Point)(marketing effectiveness)
  by See, Ed; Skinner, David
• Web site enables S.C. paper to be hyper-local.(Special Report: Innovations in Print)(Morris Publishing's Web site)(Brief article)
  by ives, nat

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