Irex dutch treat may pave the way for e-papers.(Special Report: Innovations in Print)(Sony Corp.)(iREZ Technologies L.L.C.)(Brief article)

Advertising Age, April, 2006 by Hanas, Jim

Byline: jim hanas

In the sci-fi movie "Minority Report,'' there's a scene that could offer a glimpse into the not-too-distant future of newspaper publishing. A man on a train is seen reading a fully interactive newspaper, which updates right before his eyes.

Innovations like eBooks and ePaper, which have been frozen on the horizon for a decade, face important tests this spring. Sony Corp. plans to introduce its Reader, while Netherlands-based iRex is set to test its iLiad device via an electronic version of the Dutch newspaper De Tijd.

The technology for both products was developed by E Ink, which has been working on electronic reading displays for almost a decade. "It's not until right about now that E Ink technology has been really ready...

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