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Industry: Email Alert RSS FeedTalking to chuck; Charles Schwab picks up the pieces for the company that bears his name.(Point)(Brief article)
Advertising Age, April, 2006
BUSINESS 2.0 - Charles Schwab, founder of, yes, Charles Schwab Corp., returned to head the financial-services firm as CEO after its board, dismayed by the performance of Mr. Schwab's successor, David Pottruck, asked him to come out of a golf-filled sabbatical and turn the company around. He's done just that, writes John Battelle, who interviewed Mr. Schwab shortly after the company reported it had surpassed $1.2 trillion in client assets. One key problem that needed fixing: marred customer relationships and an ineffective marketing strategy. In the interview, Mr. Schwab expanded on this discovery:
"What did you learn, once you started digging into the business, that surprised you?"
"I saw a variety of things. We lost the emotional connection with our...
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