Advertising Industry
Industry: Email Alert RSS FeedBrymer a good move for DDB.(Viewpoint)(appointment of Chuck Brymer at DDB Worldwide)
Advertising Age, April, 2006
If you know Chuck Brymer, consider yourself in the minority. Mr. Brymer for the past 21 years toiled at branding outfit Interbrand, far removed from the glitz and glam of Mad Ave. Omnicom Group last week named him president-CEO of DDB Worldwide, putting the little-known executive in charge of one of the world's well-known ad agencies. It's an inspired choice.
Omnicom is the best-performing holding company in part because of the attention CEO John Wren pays to identifying and grooming future leaders. The illness and passing of DDB chief Ken Kaess, 51, left the agency with no obvious successor, but Mr. Wren drew on Omnicom's deep talent to fill the void at 437 Madison Ave.
Mr. Kaess' profile was as high as Mr. Brymer's is low. Mr. Kaess spent most of...
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