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Industry: Email Alert RSS FeedMarketing war looms for dueling DVD formats; HD or Blu-ray? Sony, Toshiba will spend big to win in $24B market.(News)
Advertising Age, April, 2006 by Bulik, Beth Snyder
Byline: BETH SNYDER BULIK
The next generation of DVD technology launches this spring. And while that sounds like good news for consumers-high-definition pictures and better quality sound when watching movies at home-it actually ushers in the beginning of a dizzyingly confusing marketing war.
That's because the consumer-electronic community has failed to settle on one format for digital DVDs. A battle is looming between the two next-generation DVD technologies- HD DVD and Blu-ray-and each is backed by a different group of consumer electronic companies, led by Toshiba for HD DVD and Sony for Blu-ray. The potential conquests are consumers. And the booty is the $24 billion home-video market.
With that kind of money at stake, prepare for things to...
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