Public domain.(web service by film production companies)(Brief article)

Advertising Age, April, 2006

Universal's "Slug it Out'': Universal Pictures asked consumers to visit the Web site for movie "Slither'' over a 10-day period ending March 9. Visitors used Universal-supplied clips, music, sound effects and graphics to build a Slither TV spot. The winner aired on "My Name Is Earl.''

Kodak Direct Your Own Commercial: Consumers import their own photos to the Kodak Gallery, available at kodak.com, and edit their version of a 60-second spot. The finished product can be sent to friends via e-mail.

Converse's ConverseGallery.com: Visitors to this promotional Web site can submit a film for use in advertising and promotion.

ChevyApprentice.com: A promotional tie-in to an episode of NBC's show "The Apprentice,'' the site invites consumers to make...

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