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Industry: Email Alert RSS FeedYOU'RE TIRED; As ratings and ad revenue decline, 'The Apprentice' begins to show its age.
Advertising Age, April, 2006
Byline: CLAIRE ATKINSON
Donald Trump's "The Apprentice'' is showing serious signs of exhaustion.
Ratings and ad dollars are on the decline at the NBC/Mark Burnett franchise, and media buyers grumble that its heavy reliance on branded entertainment tie-ins threatens to turn the show into an infomercial.
Some wonder whether the fall season will be the last for a show that was a hit when it made its debut in January 2004. Mr. Burnett's contract with NBC for "The Apprentice'' expires this fall, and Mr. Trump is committed only through the end of the sixth season, which begins shooting in Los Angeles in June.
`''The Apprentice' is generally on the decline,'' said John Spiropoulos, VP-group research director at MediaVest. "The move to...
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