Bayer gets a bit of pie on its face; Out of Site at AdAge.com.(Viewpoint)

Advertising Age, May, 2006

As seen on Bloomberg.com

According to Bloomberg.com's Angela Cullen, Bayer, which specializes in heart disease and indigestion aids, recently cut ties with the International Federation of Competitive Eating, claiming Alka-Seltzer's sponsorship of last year's U.S. Open eating championship was "a one-off marketing event, which won't be repeated.''

Technically, if we were to attempt to beat the record of, say, 57 cow brains in 15 minutes, we would really hope some mass quantities of the indigestion medication would be nearby. But it seems that pressure from a group called the Coalition Against Bayer Dangers may have raised enough of a stink.

As seen on michaeltotten.com

Can new media pay its own way?

Whether Michael Totten is...

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