Confused? You will be; A timeline of AT&T history.(News)

Advertising Age, May, 2006

Byline: Source: Ad Age research

1877: Bell Telephone Co. is formed

1885: The American Telephone & Telegraph Co. is formed

1908: AT&T's first national ad campaign launches: "One System, One Policy, Universal Service.''

1984: Courts break up "Ma Bell,'' forming seven regional Bell Operating companies

1993: AT&T acquires McCaw Cellular Communications and renames it AT&T Wireless.

2000: SBC and Bell South form a 60/40 joint venture named Cingular from 11 smaller wireless companies

2004: Cingular acquires AT&T Wireless for $41 billion, making Cingular the nation's No. 1 carrier. Cingular spends more than $300 million to relaunch the merged company with the line "Raising the bar.'' The AT&T Wireless name...

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