You might say it's a silly name-and that's exactly what Nintendo wants; Giggle-inducing Wii helps build excitement around gaming system.(Nintendo Company Ltd.'s Wii)

Advertising Age, May, 2006 by Bulik, Beth Snyder

Byline: BETH SNYDER BULIK

Revolution it ain't.

The moniker for Nintendo's next-generation game console known by that code name has finally been revealed-to sniggers, groans and even a few cheers. It's Wii.

Yes, that's right, Wii. In its press materials Nintendo writes with a seemingly straight face that "Wii sounds like `we,' which emphasizes this console is for everyone. ... Because, it's really not about you or me. It's about Wii. And together, Wii will change everything.''

Bloggers, game forums, video sites and consumer-generated media have been having a field day dissecting, exploring and poking fun at the name. The discourse ranges from faux taglines such as "Eat, Sleep and Wii'' to new names like "WiiNES'' (the new name plus...

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