Shoe on other foot for Marin Institute; Group gets slammed for opposing A-B's $3.8M donation to relief effort.(News)(Anheuser-Busch Companies Inc.)

Advertising Age, May, 2006 by Mullman, Jeremy

Byline: JEREMY MULLMAN

Alcohol-industry watchdogs have made an art form out of creating headaches for brewers such as Anheuser-Busch by bringing unwanted attention to marketing moves that appear to target youth or encourage binge drinking.

But a recent campaign critical of A-B's aid to Hurricane Katrina victims has the watchdogs fielding the criticism, for a change, from the likes of the American Red Cross and state officials in Florida and Mississippi.

"I can't recall ever getting a response like that before, and I've been doing this 20 years,'' said a spokesman for the Marin Institute, which set off the tempest when it accused A-B of using Katrina's fallout to make "money from misery.''

The brewer, which together with its...

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