Benz review focused on shops.Omnicom.(Omnicom Group contracts)(Bollore to launch free daily on D-Day anniversary)(Adidas acquisitions with Reebok)

Advertising Age, May, 2006

[stuttgart, germany] In a clear preference for Omnicom Group, DaimlerChrysler's Mercedes-Benz division has cut its shortlist to three Omnicom-backed agencies and jettisoned all the non-Omnicom shops pitching for the global introduction of the 2007 model of the C-Class, Mercedes' biggest-selling line by volume.

A Mercedes-Benz spokeswoman confirmed that the three contenders left are Merkley & Partners, New York; CLM/BBDO, Paris; and Shop, a 5-year-old London creative shop that changed its name from Campbell Doyle Dye earlier this year. Interpublic Group of Cos.' Springer & ...