Google gives green light to video ads; GM, film studios are first to advertise via AdSense.

Advertising Age, May, 2006

Byline: ABBEY KLAASSEN

Google has made no secret about its ambitions to become a bigger force in the branded-rich-media space and last week it launched video advertising on its AdSense network of publishers.

The program has been in beta testing for the past six weeks, said Gokul Rajaram, product-management director for AdSense, with such advertisers as Paramount Classics for the film "An Inconvenient Truth,'' Fox Home Entertainment for DVDs of "The Simple Life'' and General Motors Corp. for its Pontiac G6. The ads can be served on any Google publisher that displays graphical ads from Google. The video ads are static and include a play button that activates the video.

Advertisers' reaction appears to be positive, especially as they seek out...

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