Advertising Age

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Articles in June, 2006 issue of Advertising Age

• REFLECTIONS OF REALITY; how marketers use the imaginary to picture their customers.
  by Buss, Dale
• June's 'Point': 10 big ideas.(Brief article)
• COUNTING SLEEP; Marketing hook flips air-mattress seller Select Comfort from also-ran to leader.(Select Comfort Corp.)
  by Duttge, Willow
• POLO JEANS THROWN IN THE HAMPER; Ralph Lauren kills brand in U.S., tries upscale-denim tack.
  by Thompson, Stephanie
• Players place bets on brands.(MGM Mirage Inc.)(Brief article)
  by lindsay, greg
• Yeah, we're going digital - but with dailies in tow.(Brief article)
  by Taylor, Leslie
• STARING INTO A DIGITAL DIVIDE; Culture (not income) is splitting the population along a high-tech fault line.
  by Bulik, Beth Snyder
• Brands mine online data to goose offline results; Marketers study web behavior, then tweak traditional campaigns.
  by Klaassen, Abbey; O'Malley, Gavin
• Kerri Martin; Director-brand innovation, Volkswagen of America.(Volkswagen of America Inc)
  by Mahoney, Sarah
• Readers fear incursion of IBM, other consultants.(International Business Machines Corp.)(Brief article)
  by thompson, bonnie
• Who's No. 1? Depends on who's analyzing the data; LETTER FROM NEFF: Axe, Old Spice show how easily stats can be manipulated.(Procter & Gamble Co.'s Old Spice)(Unilever Group's Axe )
  by Neff, Jack
• Out of Site at AdAge.com.(usage of weblogs )(Brief article)
• Chrysler critics yell fire sale in crowded car lot; Automaker revives staff discounts but gets bashed for lack of brand building.(News)
• Best practices: internal marketing campaigns; The drivers behind successful internal campaigns - which align, motivate and empower employees to consistently deliver a company's "brand promise":.(Brief article)
• Heat Index; weekly rating (0-10) if Sizzle & Fizzle.(Brief article)
• Play ball: World Cup ad frenzy kicks off; A-B, Wal-Mart, others try to parlay Hispanic ardor for soccer into passion for their brands.
  by Duttge, Willow
• CONNECT WITH WHAT MATTERS MOST; why tapping into a target's shared values spurs sales.
  by Yanovsky, Steve
• McLennan assumes Fudge role at Y&R.(Young & Rubicam Advertising appoints Hamish McLennan)
  by Creamer, Matthew
• Contributing... sarah mahoney, meg mitchell moore and erik sherman.(Brief article)
• Dealers: Chrysler is wrecking brands; Wary of Eberhardt's ad cuts, incentives.(News)(president-CEO of DaimlerChrysler U.K., Joe Eberhardt)
  by Halliday, Jean
• Spotlight.
  by Wentz, Laurel
• Peter Stringham; Group general manager-marketing, HSBC.(Hongkong and Shanghai Banking Corporation Ltd.)(Brief article)
  by Sherman, Erik
• People.(appointments)(Brief article)
• Media Morph: MyxerTags.(Brief article)
  by Klaassen, Abbey
• The Week: Chrysler brings back employee discount.(DaimlerChrysler AG. Chrysler Group)(Alberto-Culver Co.)(Time Warner Inc.)
• ADIDAS: SOCCER CATHEDRAL.(adidas-Salomon AG)(Brief article)
• Hey, BMW: What's the big idea? This isn't one.(BMW of North America L.L.C.'s campaign)
  by Garfield, Bob
• Is Fox doing the business?(Fox News Network L.L.C.)
  by Atkinson, Claire
• From the Editor.(Point)(Editorial)
• When Inspiration Strikes; 10 CMOs and the Big Ideas that are Revolutionizing Their Business.(Chief marketing officer's inspiration)
  by Sherman, Erik
• Learning to love change: What's your favorite future?(Carat Espace's David Verklin )
  by Bloom, Jonah
• New Mercury strategy targets 'Nuevo Latino'; Carmaker uses film, fashion events to make brand 'cooler'.
  by Halliday, Jean
• My M&M's: Sweet idea but hard sell; Mars offers classic brand in 21 colors; now it needs a place to display them all.
  by Thompson, Stephanie
• Images of the Week: EFFIES 2006.(Work)
• Mike Boylson; CMO, JC Penney.(interview)(Interview)
• The Week: Jeff Bell to oversee Xbox marketing.(Microsoft Corp. appoints Jeff Bell)(Rick Kaplan resigns from MSNBC Cable Network)(American Airlines Inc.)
• Media Guy's Pop Pick: PC Mag's redesign.(MediaWorks)(Brief article)
• Exclusively online; A Q&A with Debra Kelly-Ennis.(Diageo PLC at CMO Summit in Chicago)(Brief article)
• The FCC thinks you would look totally hot in a diaper.(Federal Communications Commission)
  by Dumenco, Simon
• Corrections and amplifications to Agency Report.
• Newspapers could be the next big thing in advertising.
  by Rothenberg, Randall
• Draft takes command, upends Old World order; The plan: Craft one-stop shop by grafting ailing FCB onto direct agency.(Foote, Cone & Belding Communications Inc., Draft Inc.)
  by Creamer, Matthew
• Why This Box Changes Everything; TiVo gave it to you on your time; now Slingbox gives it to you on your turf.
  by Klaassen, Abbey
• In land of biz mags, 'innovation is the new black'.
• Don't blink, you'll miss it.(Clear Channel Entertainment Inc.)
  by Duttge, Willow
• Javier Benito; Exec VP-CMO, Starwood Hotels & Resorts.(Chief Marketing Officer)(Brief article)
  by Sherman, Erik
• People.(appointments)
• Micro Persuader: Why RSS only gets half a hug.(really simple syndication)
  by Rubel, Steve
• Wary of Google's ad ambition? Here are good reasons not to be.(Google Inc.)
• simply groundbreaking; 10 products and services that have rocked the world in the past decade.(Brief article)
• Time titles tout events in 'upfront'; 'People,' 'EW,' 'In Style' use red-carpet parties as lure.
• Adwatch.(Brief article)
  by Johnson, Bradley
• Spotlight.(CSL Hong Kong Ltd., Leo Burnett Company Inc.)(Brief article)
  by Madden, Normandy
• Guess who made top 10 credit-card list? Target; ANALYSIS: How retailer gets marketing lift from owning credit operations.(Target Stores Inc.)
  by Frazier, Mya
• The New Samaritans; Corporate social responsibility grows as marketers find that doing good is good business.
  by Tenser, James
• Heat Index; Weekly rating (0-10) of sizzle & fizzle.(Brief article)
• Ken Romanzi; COO-domestic beverages and foods, Ocean Spray.(chief operating officer )
  by Moore, Meg Mitchell
• Marketers cast around on Net, but it's still a fishing expedition.
  by Crain, Rance
• It's reach, not ratings, as D'Alba extends brand of digitally savvy CNN.(Cable News Network's Greg D'Alba)(Interview)
  by Atkinson, Claire
• Listen to this: Google plan lets laptops hear your TV; Service would boost contextual marketing.(News)
• BRAWNY: BRAWNY ACADEMY INTRO; Creativity's AdCritic.com Hot Spot.(Brief article)
• How it works.(News)(Brief article)
• Hewlett-packard: "Jay Z'; Creativity's AdCritic.com Hot Spot.(created by Goodby, Silverstein and Partners)(Brief article)
• Q&A with MySpace's Gold...or marketing on online steroids.(MySpace.com Inc., Shawn Gold)(Interview)
• Consumers are wrestling with how best to 'place-shift'.(Interview)
• Media Guy's Pop Pick: David Shrigley.(Brief article)
• Conde Nast gets down to business; New mag 'Portfolio' will compete for pages in crowded ad category.(Conde Nast Publications Inc.)
• LAS VEGAS TURNS INWARD FOR NEXT ACT; As Sin City 2.0 reaches its limits, developers see visions of SoHo on the Strip.
  by Lindsay, Greg
• Spots now stationed at gas pumps; Consumers are watching ads while they fuel up, thanks to startup GSTV.(Gas Station TV)
  by Halliday, Jean
• Katrina gives new meaning to Web-led crisis response; Financial service, retail hear consumer call: 'We want to do something'.
• Media Guy's Pop Pick: 'Comics Comics'.(Brief article)
• Cie Nicholson.(advertising of Pepsi-Cola North America)(Brief article)
  by Moore, Meg Mitchell
• Shiloh shows up everywhere.(Angelina Jolie, Brad Pitt's Shiloh Nouvel Jolie-Pitt)(Brief article)
  by Kerwin, Ann Marie
• Trendspotting shoe designer puts her best foot forward.(DDB Worldwide's Elizabeth Brady )
  by Mullman, Jeremy
• MySpace looks to spread out, globally.(The World)
• Buyers claim victory in live-viewer battle; Networks are backing down on time-shifting, paving way for ad deals.
  by Atkinson, Claire
• It's a Screen Play; Keep tailored messages short, and make sure all media work together.
  by Whitney, Dasiy
• The World: Consumers to create Pepsi spot in China.
• AdAgeChina goes weekly.(AdAgeChina)(Brief article)
• Fine-tuning; How some major media agencies are adapting to the digital revolution:.(WPP Group USA Inc.'s MediaCom hires Kathleen Sheridan)(MediaVest Worldwide renames and appoints Pam Zucker)(Universal McCann appoints David Cohen, Damian Blackden )

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