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Joon Jun; Senior VP-North American brand marketing, LG Electronics.(reports)(vice president)(Brief article)

Advertising Age, June, 2006 by Sherman, Erik

Content provided in partnership with HighBeam Research

Byline: Erik Sherman

Big idea: Slow rollouts

How it came to him: Learning from a corporate disappointment

How it's changing his business: Tripled brand recognition and increased revenue by more than 60%

Few markets are as volatile as consumer electronics: Time to market is everything. Yet Joon Jun, senior VP-North American brand marketing at LG Electronics, has learned that often the best road to success is to hurry up-and wait.

The company spends much time and money developing new technologies for such core product areas as mobile devices, TVs and household appliances. ...

 

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