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Industry: Email Alert RSS FeedJoon Jun; Senior VP-North American brand marketing, LG Electronics.(reports)(vice president)(Brief article)
Advertising Age, June, 2006 by Sherman, Erik
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Byline: Erik Sherman
Big idea: Slow rollouts
How it came to him: Learning from a corporate disappointment
How it's changing his business: Tripled brand recognition and increased revenue by more than 60%
Few markets are as volatile as consumer electronics: Time to market is everything. Yet Joon Jun, senior VP-North American brand marketing at LG Electronics, has learned that often the best road to success is to hurry up-and wait.
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The company spends much time and money developing new technologies for such core product areas as mobile devices, TVs and household appliances. ...
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