THE MAN MOVES IN ON MYSPACE; Businesses flock to teen-socializing site to network, trend watch and get the word out.(MySpace.com Inc.)

Advertising Age, June, 2006 by Bulik, Beth Snyder

Byline: BETH SNYDER BULIK

Jeff Newelt is into MySpace. Within the social network, he's known as "JahFurry,'' has 1,817 friends and is a typical MySpace user. In real life, the 34-year-old New Yorker is a public-relations specialist with clients including Samsung Electronics.

While many think of MySpace simply as an online teen-socializing site, grown-ups are using the social-networking behemoth in ever-increasing numbers for networking, marketing and trend-watching. Today more than 22 million adults aged 35 and older use MySpace, and more than 60% of unique visitors are older than 25, according to comScore Networks.

But they're not just there for recipe swapping and travel tips. Like Mr. Newelt, they're also doing business. While traditional...

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