Advertising Industry
Industry: Email Alert RSS FeedAnomaly, Publicis & Hal Riney leading the march to mobile; Weather Channel names mobile-ad-sales director.(News)
Advertising Age, June, 2006 by Cuneo, Alice Z.
Byline: Alice Z. Cuneo
The ad business is mobilizing for mobile.
New York hotshop Anomaly is spinning off a mobile-marketing and -commerce agency called Assembly. Publicis & Hal Riney has hired the former chief marketing officer of MobiTV, Dave Whetstone, to head a mobile-marketing practice as "entrepreneur in residence.'' And the Weather Channel has established what's believed to be the first dedicated mobile-ad-sales position, naming Rebecca Barnett director-mobile advertising.
Although mobile advertising is small-Ovum estimates expenditures at $45 million last year-it's on a fast growth trajectory, with outlays expected to soar to $1.3 billion by 2009. "Brands are struggling with the right way to get into mobile," Mr. Whetstone said....
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