The Week: Chrysler brings back employee discount.(DaimlerChrysler AG. Chrysler Group)(Alberto-Culver Co.)(Time Warner Inc.)

Advertising Age, June, 2006

Faced with ballooning inventory at dealerships, Chrysler Group is bringing the employee-discount back to the auto industry. The automaker plans to launch its program in early July, according to dealers. Ads from Omnicom Group's BBDO, Detroit, and the network's New York offices will feature Dieter Zetsche, promoted last September from Chrysler Group president-CEO to global chairman of Germany's DaimlerChrysler management board. A Chrysler spokeswoman declined to confirm any details of the upcoming program.

PricewaterhouseCoopers sees $230B in ad spending

Ad spending in the U.S. will surge to $230 billion in 2010 from $177 billion in 2005, for a 5.4% compound annual rate of growth, according to the Global Entertainment and Media Outlook report released...