Advertising Industry
Industry: Email Alert RSS FeedLast chance for Publicis & Hal Riney? ANALYSIS: Execs claim shop faces merger unless it can get talent, new biz.(News)
Advertising Age, July, 2006 by CUNEO, ALICE Z.
Byline: ALICE Z. CUNEO
Publicis & hal riney is at a crossroads: The storied shop needs a creative mastermind and some signs of new business life or it risks being merged into a sibling agency.
"They will either get a big name and try one more time'' or be folded into other Publicis organizations, said an executive familiar with the situation, though the agency denies both claims.
The legendary San Francisco shop, originally Hal Riney & Partners, has lost a significant portion of its billings since 2002, when auto brand Saturn left for Goodby, Silverstein & Partners. Most recently, it lost a shootout with Goodby for assignments from Hewlett-Packard, a client the two shops shared.
The agency now has just two cornerstone accounts:...
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